PR, ADVERTISING & MARKETING
LED BY ADELHEID WAUMBOLDT
Cheny Yang
Joslyn Rich
Katy Tinoco
Shengyi Huang
OUR PROGRESS
September 21 - 27
Shengyi Huang developed the museum narrative with NLP words, boilerplate, elevator pitch, typography, QR concepts, and mood board. Katy Tinoco, Cheny Yang, and Joslyn Rich co-designed the initial brand kits with hex coded colors, fonts, logos, and slogans. Katy delivered master and simplified brand-kit PDFs.
Week 1
September 27 - October 3
Shengyi launched TikTok, YouTube, and X profiles, connected channels through the backend software, created competitor monitoring for analytics and a social-listening query. Cheny completed an initial draft of an article for USA Today. Joslyn and Katy developed the Business Insider article draft. Katy completed the media kit and filmed the Oct. 2 “Meet the Team” self-introduction videos. Joclyn identified trending reels on Tiktok for replication.